Launch offerLaunch pricing on every planLaunch pricingSee pricing →VISUALSAI · Brand · Motion
Skincare · USA · Performance Ads
Lumen Skin Co.
A creator-style ad series that made Lumen the serum everyone screenshots. Real-feel creator content, scaled into a full campaign.
Skincare · USA
The challenge
A hero serum in a crowded skincare market with no creative that made it stand out from the shelf or the feed.
Our approach
We built a real-feel creator tone from scratch, testing hooks fast and scaling the winners. Every ad felt like a friend's honest recommendation, not a brand talking at you.
What we delivered
- Hook framework based on audience
- 6 ad variants
- Creator-style content
- 9:16 and square formats
- Caption, hook, and CTA copy
- Performance notes for scaling
The outcome
It became the serum people kept asking about, built to carry the campaign across every format it needed.
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