Send a briefSkincare · USA · UGC Ads
Lumen Skin Co.
A UGC ad series that made Lumen the serum everyone screenshots. Real-feel creator content, scaled into a full campaign.
The challenge
A hero serum in a crowded skincare market with no creative that made it stand out from the shelf or the feed.
Our approach
We built a real-feel creator tone from scratch, testing hooks fast and scaling the winners. Every ad felt like a friend's honest recommendation, not a brand talking at you.
What we delivered
- Hook framework based on audience
- 6 ad variants
- UGC-style creator content
- 9:16 and square formats
- Caption, hook, and CTA copy
- Performance notes for scaling
The outcome
It became the serum people kept asking about, returning 4.2× ROAS and lifting inquiry volume across the campaign.