Pricing & Planning
How much does a brand film cost? A 2026 breakdown
Short answer: a brand film costs anywhere from $199 for a single hero scene to $1,499 for a full launch package — and the number has almost nothing to do with the camera. Below is exactly what each level buys, what actually moves the price, and how to buy so you don't pay twice.
What each price actually buys
Most agency pricing is vague on purpose — vague lets the work quietly grow. Ours is published, and each level answers a different question:
| Level | Price | What it's for |
|---|---|---|
| Proof Scene Start here | $199 | One hero scene, one 48-hour turnaround. Test whether we're the right fit before committing. |
| Standard Film | $499 | A complete 15–30s film for one channel, plus a cut for a second placement. |
| Signature Film | $899 | The hero film plus the platform cuts, hooks and stills a real campaign needs. |
| Launch Film | $1,499 | A full launch: hero film, vertical cutdowns, stills, and the asset set that goes with it. |
| Content Pack | $799/mo | Ongoing monthly creative — for brands that need a steady supply, not one film. |
Our current launch offer also stacks a discount on every level for the first ten clients — see the live pricing page for what's applied right now.
Three things change the price — nothing else does
Not the camera. Not the resolution. Only these three:
- How much planning goes in. A one-page brief and a shot list, versus full world-building — casting, locations, storyboards, references. Most of the price difference lives here, and you only see it when two films sit side by side.
- How much light is controlled. Available light versus light that was deliberately shaped. Shaped light costs time, gear and people.
- How many chances you get to be wrong. A small piece has one path and no margin. A larger piece carries alternates, revisions and a safety net for weather, talent and reality. That safety net is what a bigger budget is really buying.
Where the money actually goes
On a $499 film, the bulk of the cost is not a camera day. It is the thinking that happens before it and the finishing that happens after:
- Direction and concept — the idea, the references, and the decision about what the film must make someone feel.
- Shot list and storyboard — so nothing on the day is guesswork.
- Production — the film is generated or shot, with the light and framing chosen on purpose.
- Finishing — editing, colour, sound, and the shapes you need: vertical for Reels and TikTok, square for feeds, wide for your website. Most quotes leave these out.
- Chances to change it — how many rounds you get after the first cut. Ours are written into each level instead of being a surprise.
The hidden cost of the cheapest quote
A film that misses the hook, the format or the brand's feel is not a cheaper film — it is a film you have to make twice. The expensive version of cheap usually looks like this:
- One aspect ratio, so you pay again for verticals.
- No hook variants, so you cannot test what sells.
- No stills, so you buy photography separately.
- No brief, so the edit goes three rounds in the wrong direction.
Ask any quote to state deliverables, revision rounds, delivery date and formats in writing. If the quote cannot answer those four things, the price is a placeholder.
How to brief so you don't pay twice
Ten lines is all we need: what you want to happen, who it's for, where it runs, the three words it should feel like, what's on camera, the shapes you need, how it opens, what you want delivered, the deadline and your budget range. Answer those and the film starts better than most — before anyone has quoted you anything.
Not sure where your deadline sits? Tell us the date first and we build backwards from it. Our fastest single-scene delivery is 48 hours; a full launch is usually measured in weeks, not months.
Questions buyers ask us
Why is there no single "standard" price?
Because a brand film is not a product off a shelf. The same 30 seconds can be one controlled scene or a multi-location campaign. Fixed pricing per level is our way of removing the guesswork while staying honest about scope.
Can we start small?
That is exactly what the $199 Proof Scene is for. One scene, 48 hours, and you can judge the craft and the communication before committing to a campaign.
Do we need a shoot day?
Not always. Some campaigns are directed and produced with AI-led production, which removes the shoot entirely and cuts weeks off the schedule. Others need real people, places or products on a day. We tell you which yours is — and why — before you spend.
What moves the timeline?
Revisions and feedback loops, almost every time. Deciding the feeling early — three adjectives, honestly — is the single biggest time saver in the whole process.
What about ongoing content?
If you need a steady supply rather than one hero film, the monthly Content Pack is built for that: several pieces per month, planned around your calendar rather than briefed from scratch each time.